The Acupuncturists Biz Hub

Episode 29: Meet the 2024 Conference Speakers: Paul Carter

• Mandy Gratzer

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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation with Acupuncturist and Herbalist Paul Carter.

About Paul

Paul is a Registered Acupuncturist and Herbalist practising in Hervey Bay, Queensland.

Paul is a self–taught Search Engine Optimisation expert who figured out how to drive the right patients to his practice in the competitive region of Melbourne.

He not only used his website to fill his practice but to fill it with the people he wanted via the internet. When he moved to Canada he set up an SEO (search engine optimisation) business to support practitioner websites in Australia and overseas. He has now helped many Chinese medicine websites to get to the top in their region for multiple niches and keywords.

He recently moved back to Australia in December 2022 and runs a two–room clinic in Hervey Bay which is constantly booked out.

Connect with Paul 


What you can expect in this episode

  • Deep dive into SEO fundamentals
  • Strategy on website discover-ability
  • What your website is really for (bringing patients into your clinic!)
  • Paul's advice on writing pages on keywords
  • What you can do today to strengthen the performance of your website
  • Why working on you Website is the free marketing your business needs
  • How Paul strikes the clinic life balance that works for his family life
  • Paul's favourite way to work and how he's planning to evolve.
  • Burnout prevention
  • Check your website Speed with GT Metrics 
  • Make sure your home page keywords includes location


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