The Acupuncturists Biz Hub

Episode 14: Guest Interview - Paul Carter

• Mandy Gratzer • Episode 14

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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.

About Paul Carter

Paul is a Registered Acupuncturist and Herbalist practicing in Hervey Bay, Queensland. 

Paul is a self-taught search engine optimisation (SEO) expert that figured out how to drive the right patients to his practice in the competitive region of Melbourne. He not only used his website to fill his practice but to fill it with the people he wanted via the internet. 

When he moved to Canada he set up an SEO (search engine optimisation) business to support practitioner websites in Australia and overseas. 

He has now helped many Chinese Medicine websites to get to the top in their region for multiple niches and keywords. 

He recently moved back to Australia in December 2022 and runs a booked out two-room clinic in Hervey Bay. 

Your web presence is a crucial element to your business and Paul will be talking all things SEO for TCM practitioners at the conference. 

What you can expect in this episode:

  • How Paul strikes the balance to practice in his clinic with freedom to do it on his terms
  • How he learned the way of SEO and how he’s applied it multiple times
  • The work to build a new clinic in a new place multiple times.
  • Why paid advertising should be your last resort
  • The power of keywords!
  • And so much more!

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